Marriott
My tenure at Marriott was filled with many significant firsts. It was the first time I engaged with an international brand and company. It was my first experience in leading multiple teams anaging a product with various vendors for each website. I encountered a fast-paced environment for the first time. It was also my first time working across different time zones after moving to California. Furthermore, it was my first opportunity to lead the initiative for UX concepts and best practices. We had such good turnaround and analytics that I went from a website manager type role to a Product Designer for the voice and tone of Marriott brand websites and mobile apps.
In this segment, I will briefly illustrate how I developed a unique universe based on simple guidelines. When we convene for a conversation, I will be eager to provide more detailed insights.
With the help of several keywords, design and establish a website that captures the essence of the brand's voice and tone.
"Sophisticated style at EDITION Hotels, a unique concept in the lifestyle hotel space"
The concept of displaying a rotating diamond alongside a stylized font aims to draw in individuals who desire to be in a glamorous setting. The flowers within convey a gentle sensibility and creative thought. The font is distinctive enough to articulate those emotions.
Vacation Club serves as the main timeshare brand for Marriott Vacations Worldwide Corporation. This brand includes approximately 70 Marriott Vacation Club properties located across the globe.
The concept behind this brand was centered around family-friendly long-term accommodations or timeshares. The display was intended to feature a softly hued beach atmosphere with whimsical typography. Additionally, this site required an emphasis on the numerous global destinations.
This brand was created to showcase the healthy, active traveler who aims to uphold a balanced lifestyle during their journeys.
This brand fully embraced environmentally-friendly practices by incorporating energy and water-efficient features. The design choices aimed at achieving a retro-futuristic aesthetic were intended to attract a progressive audience that values fitness and positivity.
